Chevy Suburban in January 2002 National Geographic magazine
Dublin Core
Title
Chevy Suburban in January 2002 National Geographic magazine
Subject
A Caucasian family on a camping and canoeing trip in a sepia-toned anonymous landscape trying to "get away from it all" just like their forebears did as indicated with the historical looking inset photo.
Description
This advertisement features a family on an outing where they will go canoeing or kayaking and camping. The sepia-toned image actually intimates an arid and desertified and landscape rather than one with enough water to paddle in. The larger image is the focal point as a reference to present day (of 2002"), it takes up 3/4 of the two-page spread. But English readers read from left to right, so the smaller image inset on the lower left side is what viewers see first. It is a type of subliminal message that draws a parallel of an american tradition of recreational camping and sporting to "get away from it all". Of course there is a reference to Chevy as a an enduring American brand car, that makes it an American tradition in itself. This ad is not so much about the nature but the expression of the american cultural traditions of camping and Chevy's support of it. Even the logo noting Chevy's financial support of the USA Olympic team further highlights it's American-ness. The landscape is merely punctuation for the potential use of shiny new equipment. This place is anywhere-nowhere USA.
Source
National Geographic magazine
Publisher
National Geographic Society
Date
January 2002
Rights
Educational Use Only. Request permission from the National Geographic Society before publishing media. Website owner claims no ownership over the ads or ad content. This web archive is solely for reference purposes in relation to this original academic research project.
Format
jpeg
Type
Print advertisement
Still Image Item Type Metadata
Original Format
print advertisement: glossy paper
Physical Dimensions
Full two-page ad in National Geographic magazine
Collection
Citation
"Chevy Suburban in January 2002 National Geographic magazine," in Car Ads Published in National Geographic Magazine (1946-2008) by S. Fraser, Item #355, https://sfraser.newmedialab.cuny.edu/archive/items/show/355 (accessed February 6, 2023).
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Item Relations
This Item | Relation | Item: Chevy-Suburban Advertisement in July 2000 National Geographic Magazine |
Item: Chevy Suburban in April 2002 National Geographic magazine | References | This Item |
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