Toyota Sequoia advertisement in January 2006 National Geographic magazine
Dublin Core
Title
Toyota Sequoia advertisement in January 2006 National Geographic magazine
Subject
A family that kayaks has journeyed t odistant shores to do so together, thanks to their trusty Toyota Sequoia
Description
The young children in this ad are physically engaged in dragging the kayak back to shore with their mother. There are two other kayaks already parked in the foreground which tells us about the towing capacity of the car (3 kayaks total), the seating (5 people pictured, one of whom is clearly adult), and the distant shore which alludes to the explorer "nature" of the Sequoia. The ad copy tells us that the sequoia can seat 8 passengers and "take your family to faraway places they've only seen online." The leading text above the SUV itself asks "What would yo udo withut the internet, video games and text messaging", the answer being the picture, So the sequoia is the way to get your kids out of the house, into nature - faraway nature which is better, and to get them to do physical activity. This seems a direct response to Richard Louv's "Last Child in the Woods: Saving our Children from Nature Deficit Disorder" which was published in 2005..
Source
National Geographic magazine
Publisher
National Geographic Society
Date
January 2006
Rights
Educational Use Only. Request permission from the National Geographic Society before publishing media. Website owner claims no ownership over the ads or ad content. This web archive is solely for reference purposes in relation to this original academic research project.
Format
jpeg
Language
English
Type
Print advertisement
Still Image Item Type Metadata
Original Format
print advertisement: glossy paper
Physical Dimensions
Full page advertisement in National Geographic magazine
Collection
Citation
"Toyota Sequoia advertisement in January 2006 National Geographic magazine," in Car Ads Published in National Geographic Magazine (1946-2008) by S. Fraser, Item #379, https://sfraser.newmedialab.cuny.edu/archive/items/show/379 (accessed February 6, 2023).
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