Toyota Sequoia advertisement in January 2006 National Geographic magazine

Toyota Sequoia advertisement in January 2006 National Geographic magazine

A family that kayaks has journeyed t odistant shores to do so together, thanks to their trusty Toyota Sequoia

The young children in this ad are physically engaged in dragging the kayak back to shore with their mother. There are two other kayaks already parked in the foreground which tells us about the towing capacity of the car (3 kayaks total), the seating (5 people pictured, one of whom is clearly adult), and the distant shore which alludes to the explorer "nature" of the Sequoia. The ad copy tells us that the sequoia can seat 8 passengers and "take your family to faraway places they've only seen online." The leading text above the SUV itself asks "What would yo udo withut the internet, video games and text messaging", the answer being the picture, So the sequoia is the way to get your kids out of the house, into nature - faraway nature which is better, and to get them to do physical activity. This seems a direct response to Richard Louv's "Last Child in the Woods: Saving our Children from Nature Deficit Disorder" which was published in 2005..

National Geographic magazine

National Geographic Society

January 2006

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English

Print advertisement

print advertisement: glossy paper

Full page advertisement in National Geographic magazine