Studebaker advertisement in the July 1946 National Geographic magazine

Studebaker advertisement in the July 1946 National Geographic magazine

"First by far with a postwar car!"

The red 1947 Studebaker, is a postwar car. This is an ad to create anticipation in the minds of those who dreamed of owning a car after the postwar car production halt. The red hardtop is featured on an airstrip. The driver is a woman. There are two women standing near the front of the car, a man in a jacket and tie standing closer to the passenger side door. There are Three people in the background near a plane, two men talking and one woman staring at the cherry red vehicle. There background / top-third of the ad is comprised of clear blue sky with cirrus clouds, an expansive horizon, for after the war. The planes likely symbolize the war itself given that car manufacturers were compelled into wartime service creating airplanes and airplane parts among other items to support the effort. The planed int he mid-ground likely signifies that past is retreating and the future is arriving, as the car just parked in front of us and the plane, facing left.

July 1948

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English

Print advertisement

1947 Studebaker. July 1948 National Geographic magazine

July 1948

print advertisement: glossy paper

Fill page advertisement in July 1946 National Geographic magazine